Senior Manager, Commercial Marketing - Connected Care

This is where your work makes a difference. At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond. Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results. Here, you will find more than just a job—you will find purpose and pride. Your Role Baxter is committed to driving connectivity for patients, clinicians, and customers across healthcare settings. Baxter’s Connected Care Group focuses on two critical areas: (1) Digital Products, delivering connected devices and software to customers, and (2) Digital Platforms, facilitating software development across Baxter’s medical devices with a unified architecture to accelerate customer-focused solutions. The portfolio includes key offerings that drive revenue and advance Baxter’s mission to save and sustain lives while shaping the future of healthcare. The Senior Manager of Commercial Marketing is a key downstream marketing leader responsible for commercialization, market adoption, customer engagement, and portfolio growth across Baxter's Connected Care portfolio. Reporting to the Director of Marketing, this role translates product strategy into market success through compelling positioning, sales enablement, customer engagement programs, launch excellence, and data-driven commercial insights. This leader partners closely with Product Management, Product Marketing, Sales, Medical Affairs, Regional Marketing, MarCom, R&D, and Service teams to develop differentiated value propositions, drive customer adoption, optimize commercial performance, and accelerate portfolio growth. The role requires an individual who can simplify complex healthcare technology concepts, influence across a highly matrixed organization, and leverage analytics to inform business decisions. Key stakeholders in the Connected Care Group include Product Management, Product (upstream) Marketing, Marketing Communications (MarCom), Sales, R&D, Project Management, and Operations. Across the broader organization, she/he will also interact with other marketing, product management, medical affairs, sales, regional, legal, and quality teams. To be successful, this marketer will balance quick results with a longer-term approach to the strategy and portfolio. This role requires adaptability and flexibility in a fast-paced and evolving environment. Success requires a highly collaborative, visible individual who can effectively influence within and across organizations while navigating changing business priorities. We are seeking a collaborative, high-energy, and agile individual who has an in-depth knowledge of the healthcare and technology ecosystem. Success in this role will be measured by product adoption, customer engagement, commercial readiness, pipeline influence, launch execution, and contribution to portfolio growth. Locations to live: Raleigh, N.C. Deerfield, IL Bellevue, WA What you'll be doing: Driving portfolio growth and commercial performance by monitoring adoption, utilization, pipeline, revenue, retention, and marketing KPIs, translating insights into actions that improve business results. Developing and executing commercialization, go-to-market, and product launch strategies that align product vision with market opportunities, customer needs, and business objectives. Partnering cross-functionally with Product Management, Product Marketing, Sales, Medical Affairs, Marketing Communications, and regional teams to deliver successful commercialization initiatives. Creating differentiated positioning, messaging, value propositions, and customer engagement strategies that resonate with clinical, operational, financial, and IT decision-makers. Leading sales enablement and launch excellence through pre-launch, launch, and post-launch programs, ensuring the field has the tools, content, processes, and support needed for commercial success. Developing and optimizing customer adoption, lifecycle marketing, demand generation, and omnichannel campaigns that increase awareness, utilization, expansion, retention, and profitability. Leveraging customer insights, market intelligence, competitive analysis, and voice-of-customer feedback to strengthen commercial strategy, improve customer experience, and influence future product enhancements. Building scalable marketing capabilities and best practices while coaching teams, fostering collaboration, managing external partners, and driving operational excellence across the portfolio. What you'll bring: Requires a bachelor’s degree. MBA and/or graduate degree is a plus. 8+ years of progressive experience in commercial marketing, product marketing, downstream marketing, or related healthcare technology marketing roles. Experience marketing complex, software-enabled or platform-based healthcare solutions, with a demonstrated ability to drive enterprise adoption. Strong understanding of digital health ecosystems, including interoperability, clinical workflows, and enterprise IT environments. Demonstrated success commercializing healthcare technology, SaaS, connected device, digital health, or healthcare IT solutions. Proven ability to drive global product launches and commercialization initiatives across complex matrix organizations. Strong strategic thinking and business acumen, including experience analyzing commercial performance and translating insights into growth strategies. Ability to work and influence across business units and functions. Demonstrated track-record of leading and influencing in a matrixed environment. Excellent written & verbal communication and presentation skills Ability to travel up to 50% of the time, including international. Baxter is committed to supporting the needs for flexibility in the workplace. We do so through our flexible workplace policy which includes a required minimum number of days a week onsite. This policy provides the benefits of connecting and collaborating in-person in support of our Mission. The flexible workplace policy is subject to local laws and legal requirements. At its discretion, Baxter may decide to adjust, suspend, or discontinue as business needs change. We understand compensation is an important factor as you consider the next step in your career. At Baxter, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The estimated base salary for this position is $144,00.00 to $198,000.00 annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than of the anticipated range based upon market data and other factors, all of which are subject to change. Individual pay is based on upon location, skills and expertise, experience, and other relevant factors. For questions about this, our pay philosophy, and available benefits, please speak to the recruiter if you decide to apply and are selected for an interview. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time US Benefits at Baxter (except for Puerto Rico) This is where your well-being matters. Baxter offers comprehensive compensation and benefits packages for eligible roles. Our health and well-being benefits include medical and dental coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance. Financial and retirement benefits include the Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount, and the 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching. We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave. Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits. Join us and enjoy the competitive compensation and benefits we offer to our employees. For additional information regarding Baxter US Benefits, please speak with your recruiter or visit our Benefits site: Benefits | Baxter Equal Employment Opportunity Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic. 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