Senior Paid Social Specialist

Senior Paid Social SpecialistLocation: Remote (Central or Eastern time zones only)Shift/Schedule: Full-time, partial-year contract, November through AprilPay/Compensation: Competitive, based on experienceAbout the RoleA well-established tax preparation and financial technology company is seeking a Senior Paid Social Specialist to provide hands-on campaign execution and optimization during its tax-season marketing cycle. This role partners closely with paid social leadership and the broader media team to manage campaigns across Meta and TikTok, with a strong focus on accurate execution, creative rotation, campaign health, and in-season optimization. This is a full-time, partial-year contract running November through April, requiring candidates based in the Central or Eastern time zones.Core Responsibilities Manage hands-on campaign execution across Meta and TikTok, including setup and QA Monitor and optimize budget pacing, frequency, creative fatigue, bids, and audiences Proactively identify campaign-health issues and optimization opportunities Analyze performance data and deliver actionable insights and testing recommendations Partner with cross-functional teams on planning, reporting, and measurement Support pre-season campaign builds, trafficking, creative planning, and launch readiness Maintain daily campaign monitoring, QA, and creative rotation during peak season Required Qualifications 5+ years managing paid social campaigns, particularly across Meta and TikTok Strong understanding of campaign trafficking, QA, and audience management Strong analytical skills with the ability to translate data into recommendations Experience collaborating with media, creative, analytics, and data teams Familiarity with social reporting and measurement tools Must be based in the Central or Eastern time zone Benefits & Pay Fully remote, full-time partial-year contract (November through April) Competitive compensation based on experience Direct collaboration with senior paid social and media leadership High-impact seasonal role during peak tax-season marketing cycle Originally posted on Himalayas