This is a remote position.About KasperAt Kasper, we partner with ambitious brands to create high-converting ads, strong funnels, and brand-building creative. From startups to scale-ups, we help clients connect with their customers at every touchpoint—through performance marketing, content, and design. We’re a remote-first team of designers, editors, strategists, and marketers working across North America and Latin America. We’re growing, and we’re looking for a Performance Creative Strategist who understands how to translate business goals into powerful, performance-driven creative.About the RoleThis is a hybrid role that combines creative strategy, client communication, performance analysis, and cross-functional project management. You’ll work closely with clients to understand their brand, business goals, and customer pain points. You’ll turn these insights into high-impact creative briefs—not only for paid ads, but also for website design, landing pages, print, decks, and brand visuals. You’ll be the link between clients, performance data, and our internal creative team—guiding execution and ensuring output is high-quality, on-brand, and aligned to business objectives.What You’ll DoJoin client calls to extract core needs, objectives, and audience insightsTranslate business problems into clear creative briefs for: Performance ad creative (Meta, Google, TikTok, etc.) Website and landing page design Branding visuals and collateral Print and presentation assets Collaborate with our internal team of designers, editors, and copywriters to execute projects Review and QA creative work before delivery, ensuring quality and consistency Manage and organize tasks using ClickUp, prioritizing deadlines and team capacity Interpret performance data (ad dashboards, funnel metrics) to guide creative iterations Understand customer journeys and funnel stages to craft appropriate messaging Help lead growth marketing efforts across paid, email drips, newsletters, and organic content What You’ll Need3+ years of experience in creative strategy, growth marketing, or performance mediaExperience briefing creative teams for both ads and multi-format deliverables (web, print, brand)Strong understanding of direct response principles, creative hooks, and funnel logicExperience working with tools like Meta Ads Manager, Klaviyo, Google Ads, and ClickUpExcellent attention to detail—especially when it comes to reviewing design and copyStrong client communication and project scoping skillsFluent English (you’ll work with global clients daily)Bonus PointsAgency or startup experienceFamiliarity with landing page CRO and funnel optimizationPortfolio of creative briefs or projects you’ve led across multiple formatsUnderstanding of eCommerce, SaaS, or DTC brand creativePerks & DetailsR$5,000–R$8,000/month (PJ contract, based on experience and portfolio)Fully remoteWork with global clients across industriesOpportunity to grow into a creative director or senior strategist roleCollaborative team environment with ownership and flexibilityOriginally posted on Himalayas