Product Marketing Manager, Fashion & Fitness Marketing

The ideal candidate is a fast-thinking, data-driven marketer who thrives in high-pressure, performance-focused environments. They should possess a unique blend of analytical expertise and creative intuition, seamlessly balancing real-time performance optimizations with a deep understanding of consumer trends and shopping behavior. If you have a track record of delivering best-in-class search marketing performance during high-demand retail moments and are excited by the challenge of scaling impact, this is the role for you.BASIC QUALIFICATIONS 4+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion- Experience managing and measuring marketing performance in various channels PREFERRED QUALIFICATIONS Experience managing external partners to develop marketing programs Experience presenting ideas to various levels of an organization to gain support for initiatives Key job responsibilities Lead strategic execution for high-velocity retail events, including Prime Day and Holiday, ensuring Fashion and Fitness categories maximize traffic, conversion, and revenue impact. Develop playbooks for rapid optimization and real-time adjustments, enabling agile marketing execution that captures shifting consumer demand during peak shopping periods. Collaborate with cross-functional teams to secure premium placements, amplify promotional messaging, and ensure seamless integration across merchandising, creative, and marketing channels. Design, execute, and optimize Paid Search strategies to drive efficient and scalable customer acquisition across fashion and fitness categories. Build the strategic roadmap for scaling new brands to Amazon in the Fashion and Fitness categories that integrate data-driven performance marketing with trend-sensitive creative execution. Build excellent working relationships with offsite channel teams, incorporating key priorities to their roadmaps. Originally posted on Himalayas