Role Overview:As an SDR Team Leader, you will lead our Sales Development Representatives (SDRs), theengine driving top-of-funnel growth. Your primary mission is to ensure a consistent flow ofhigh-quality demos and qualified leads for the sales team by combining hands-oncoaching, data-driven optimization, and close collaboration with marketing and sales.Key Responsibilities:1. Team Leadership & Coaching: Manage and motivate the SDR team to achieve and exceed demo booking andcompletion targets.• Conduct weekly coaching sessions focusing on discovery, objection handling, andlead qualification.• Recruit, onboard, and train new SDRs, ensuring alignment with Signit’s salesplaybook.• Develop career paths for SDRs and maintain a positive, high-performance teamculture.2. Performance & Process Optimization:• Monitor key SDR metrics such as calls, emails, connect rate, demos booked, showrate, and conversion to opportunities.• Continuously refine scripts, sequences, and outreach workflows to improveengagement and conversion rates.• Collaborate with the Sales Operations Specialist to enhance lead scoring, routing,and data quality.• Partner with Marketing to balance lead volume and campaign alignment acrossEnterprise and SME segments.3. Lead Generation & Data Readiness:• Own the outbound lead generation process to ensure SDRs always have high-quality accounts and contacts.• Build and maintain target lists by segment and region using enrichment tools and AIagents.• Monitor data coverage, bounce rates, and ICP fit to ensure outbound efficiency.4. Collaboration & Alignment:• Work with Sales Ops to automate enrichment and maintain CRM data integrity.• Partner with Marketing to optimize inbound/outbound volumes and refine targetingbased on conversion trends.• Ensure seamless lead handoff to Account Executives with complete qualificationdetails.• Share weekly funnel insights and recommendations with leadership to enhanceSDR productivity and market coverage.5. AI & Automation Enablement:• Design and manage AI agents to support prospecting, list building, data enrichment,and personalized outreach.• Continuously improve AI playbooks and prompts to enhance accuracy, tone, andconversion.• Integrate AI output into HubSpot workflows for task assignment, contact creation,and activity tracking.• Train SDRs to use AI responsibly and effectively, balancing automation with human connection.Experience in B2B SaaS or technology sales is highly preferred.• 3+ years as an SDR Team Lead or similar role, managing at least 3–5 SDRs.• Proven track record of improving SDR performance and achieving demo bookingtargets. Strong experience with sales tools like HubSpot (preferred), CRM automation, andreporting.• Ability to analyze sales data, optimize conversion rates, and refine outreachstrategies.• Excellent organizational and communication skills.• Fluency in Arabic and English.• Self-starter with initiative and independence. Our client is a fast-growing Saudi SaaS start-up that’s helping shape the digital trust infrastructure of the Saudi digital economy. Thousands of users rely on their platform to securely manage and sign agreements. Their vision is to become a comprehensive solutionfor E-signatures, digital agreements, and identity verification. Supported by investors andrapidly expanding their team and customer base, they are looking for a driven ProductManager to join their journey.Originally posted on Himalayas