Social Media Manager 1

Social Media ManagerLocation: Fully Remote — South Africa Working Hours: UK business hours Experience Level: 2–4 yearsAbout the RoleOutsource Ability is recruiting on behalf of one of our clients, a hospitality marketing consultancy, for an experienced Social Media Manager.The successful candidate will manage the consultancy's organic social-media presence across Instagram, TikTok and LinkedIn. This role combines high-volume content creation and publishing with community management and lead conversion. You will be responsible for engaging prospective clients, improving automated messaging and turning social-media conversations into booked calls.Key ResponsibilitiesContent Creation and Publishing- Create and publish five feed posts per week on each of the following platforms: - Instagram - TikTok LinkedIn- Create and publish five Instagram Stories per day, five days per week.- Produce the graphics, short-form videos and other creative assets required for social-media content.- Write platform-appropriate captions, hooks and calls to action.- Adapt content formats and messaging to suit the audience and conventions of each platform.- Maintain a consistent content calendar and publishing schedule.- Ensure all content reflects the consultancy's brand, services and marketing objectives.- Monitor content performance and recommend improvements based on engagement and lead-generation results.Community and Direct-Message Management- Monitor and respond promptly and professionally to comments and direct messages.- Engage prospective clients in a way that reflects the consultancy's tone and brand.- Qualify inbound leads through social-media conversations.- Guide suitable prospects towards booking a call with the consultancy owner.- Follow up with engaged leads who have not yet booked.- Maintain an organised record of active conversations and follow-up requirements.Automated Messaging and Lead Conversion- Review the consultancy's existing automated messages and direct-message sequences.- Improve messaging, conversation flows and calls to action to increase conversions.- Ensure automated and manual messages provide a consistent prospective-client experience.- Identify where leads are disengaging and recommend practical improvements.- Monitor whether automated conversations are generating qualified enquiries and booked calls.Meta Advertising — Advantageous- Support or advise on Meta advertising where required.- Coordinate with the consultancy's existing Meta Ads provider so paid campaigns and organic content are aligned.- Meta Ads experience is advantageous but not essential, as paid advertising is currently managed separately.Key Requirements and Experience- Two to four years of experience in social-media management or a closely related role.- Demonstrable experience managing Instagram, TikTok and LinkedIn business accounts.- Proven ability to produce and manage a high volume of social-media content.- Essential graphic-design experience, with the ability to create professional social-media assets.- Essential video-editing experience, particularly for short-form content such as TikToks and Reels.- Strong copywriting skills and the ability to adapt messaging across different platforms.- Experience managing direct messages and online communities.- A commercial approach to social media, with the ability to qualify leads and convert conversations into booked calls.- Experience reviewing or improving automated messages, lead-nurture sequences or social-media automations.- Strong organisational and time-management skills.- Ability to work independently and maintain a demanding publishing schedule.- Clear written communication and a professional approach to prospective clients.- Hospitality, hotels, travel, accommodation or hospitality-marketing experience is preferred.- Meta Ads experience is advantageous but not essential.- Availability to work UK business hours.Mandatory Remote-Work Equipment RequirementsBecause this is a fully remote role, candidates must have:- Their own modern, reliable laptop or PC capable of supporting graphic-design, video-editing and communication tools.- A stable, reliable internet connection suitable for uploading media and participating in video calls.- A backup power solution, such as a UPS, inverter, generator or portable power station, to maintain productivity during load shedding or power outages.- A professional headset with a clear or noise-cancelling microphone. Originally posted on Himalayas