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Senior Growth Marketing Manager (d/f/m)

  • Taxfix
  • Berlin
  • Full Time
  • Performance Marketing

Our story:Every year millions of people are either filing their taxes in fear or giving up on their tax refund altogether. We're working on fixing that. Our intuitive app enables anyone, regardless of education or background, to file their taxes with newfound confidence.Spread across Germany, Spain and the UK, the team at Taxfix Group with its brands Taxfix and Steuerbot, is a compassionate group of solution-finders. We speak our minds openly, and with over 400 professionals, including tax experts, developers, and IT security experts, we're rich in ideas and voices. The group has facilitated more than 3.5 billion euros in tax refunds for its customers since its founding in 2016.About the roleTaxfix recently launched its first products and services for self-employed people andsmall and medium businesses in Germany. The B2B motions these productsneed to scale have to be built from the ground up, with support from centralgrowth and channel experts: acquisition and onboarding, lead generation andnurturing, sales, retention and expansion. In this role, your mandate is tofind, test and scale what works.You own SE and SMB growth marketing end to end for Germany. You start from aninsight you found yourself and pick the few opportunities worth the time andmoney. Before launch you set the success, kill and scale criteria and what donemeans. Then you run the work yourself, or hand it to the expert best placed torun it, read the result and decide whether to scale, iterate or kill.Central specialist teams carry the established work, and you collaborate withthem: paid acquisition, CRM, marketing data and MarTech. You decide whichchannels, segments and messages to test, and you build the growth loops nobodyat Taxfix has run yet. You work with the B2B product team, the B2B commerciallead, Product Marketing and our Creative Studio.What you'll doFind the opportunities worth running. Turn customer conversations, salescalls, funnel data and what you observe in the market into hypotheses andexperiments for SE and SMB growth. Rank them and run them. Pivot when anexperiment fails, and scale quickly when it works.Build multi-channel strategies. Build an experimentation engine, and useits results to shape the multi-channel strategy for awareness and demandcapture across Taxfix's new B2B products. Central growth teams and channelexperts carry parts of the mix.Design how each product reaches its customers. For each growth loop,decide the ICP segment to focus on, the channel and the message to test, howthe user flow and experience fit the loop, and the plan for scaling after thefirst positive signals.Plan it, then run it yourself. Set success, kill and scale criteria beforelaunch. Build the prototype, landing page, content, onboarding flow or nurturesequence with your own hands where that is fastest, and bring in centralexperts where they do it better.Build B2B motions from zero to one. Acquisition and onboarding flows, leadgeneration and nurturing, the handover to inbound sales, retention andexpansion loops. Several of these exist nowhere at Taxfix today.Read the results and make the call. Separate signal from noise at B2Bvolumes, where samples start small. Decide to scale, iterate or kill, and turnthe read into recommendations for Product and commercial leadership.Use AI as an operating and growth advantage. Use AI to 10x youreffectiveness and your outcomes. Build your own prototypes, applets and toolsfor the opportunities you run, and apply AI to discovery, analysis, content,experimentation and repeating workflows.Steer budget where the evidence is thin. You hold the mandate to plan andallocate budget for new B2B motions and growth loops.What you'll bringStrategist and operator in one person. You pick the opportunities and yourun them, to the standard you planned them to. Given the choice, you ship afirst version this week over polishing a plan for a month.5+ years in B2B go-to-market. 5+ years of experience in B2Bgo-to-market, growth, strategy or another go-to-market function, includingownership of a product or business outcome.Zero-to-one experience. You took a new product, category, platform orbusiness line from the first growth-loop tests, through scaling, to amulti-channel playbook.Close to the customer. You naturally stay close to our customers, talk to them, listen to sales calls and use customer insights to inform your decisions.Data literacy. You can define and interpret acquisition, activation, adoption,retention, pipeline, conversion, revenue and product-usage metrics, and youturn what you find into a decision.Agility and speed. You try new ideas all the time. When one fails, youpivot. When one works, you move to scale it. Shifting priorities and tightdeadlines don't throw you off.Curious about B2B growth and AI. You follow the people and sources movingboth fields, and you can name what you took from them into your own work.Knowledge of the German market, ideally of how self-employed people andsmall businesses buy. Fluent German is a big plus, not a must.Why Taxfix? A chance to do meaningful, people-centric work with an international team of passionate professionals.Holistic well-being with free mental health coaching sessions.A monthly allowance to spend on an extensive range of services that you can use and roll over as flexibly as you like.Employee stock options for all employees—because everyone deserves to benefit from the success they help to create.30 annual vacation days and flexible working hours.A generous learning budget to support your personal and professional development and guidance from our internal L&D experts.Work from abroad for up to six weeks every year. Just align with your team, and then enjoy your trip.Plenty of opportunities to socialise as a team. In addition to internal meetups, our international team hosts regular get-togethers—virtually and in person when possible.Free tax declaration filing, of course, through the Taxfix app—and internal support for all personal tax-related questions.Have a four-legged friend in your life? We’re happy to have dogs join us in the office.Excited? So are we. Check out our Life at Taxfix page on LinkedIn to get a glimpse of our culture.At Taxfix, we believe that incredible things happen when you have a wealth of perspectives and experiences. We're proudly committed to equal employment and development opportunities no matter your gender, race, religion, age, sexual orientation, colour, disability, or place of origin. To help mitigate any potential unconscious biases, we ask that you refrain from including your picture, age, or marital status on your CV. Let your experiences speak for themselves.Not sure if you meet all the requirements for this role? Please apply anyway. You might bring something special to the team that we hadn't considered previously.Find Jobs in Germany on Arbeitnow