Money stress is the biggest productivity killer in the workplace - My Money Matters exists to change that. We're building an app that improves employees' finances automatically every pay day - giving them financial tools that directly improve their financial health with less effort.Every pay day is an opportunity to build better money habits. We make it easy. Employees can accelerate retirement savings with tax-efficient pension top-ups, build a safety net effortlessly with auto savings, or access their already-earned salary ahead of pay day for emergencies.For employers, fewer employees with money worries means more focus on work. We're trusted by major organisations including the NHS, and we're growing fast.Reports to: Head of Marketing | Location: Hybrid, LondonAbout the roleEmployers choose us as an employee benefit, but we only succeed when their people use what we offer. We're looking for a marketer to own the journey that turns our million plus users into active, engaged members.You'll own CRM and lifecycle marketing from first sign-up to long-term engagement, including our always-on email channel, our most successful channel for conversion. It's a hands-on role where you'll plan, build, send and optimise the communications that drive activation, cross-sell and retention.What you'll doYou'll design and run the member journey end-to-end: onboarding, activation, cross-sell across our products, retention and reactivation. You'll build segments, write and test campaigns, and use the data to decide what to say, to whom and when.On a typical day you might:Build an onboarding sequence for a newly launched employerSpot a drop-off between sign-up and first use, then test a fixBuild next week’s always-on campaigns to existing membersWhat we're looking forDeep CRM expertise - 3+ years hands-on with at least one major CRM (We’re moving to HubSpot from Emarsys)Excellent copywriting - 2+ years writing crisp, persuasive consumer copyData and testing - Confident with segmentation, A/B testing and reportingStart-up experience - You know the challenges that come with tight deadlines, competing priorities and doing stuff that hasn’t been done beforeBonus pointsFintech experience - Experience in financial services or financial wellbeing, including awareness of financial promotions rulesAI-workflows - Yes, we know. Still, everyone team member must know the difference between creating effective workflows and creating god-awful AI slopApp-based marketing - You've built and optimised automated journeys for a consumer app, using push and in-app messaging alongside email to drive activation and engagementThe type of person you areYou obsess over customer experience - You notice a clunky journey the way others notice a typo, and you can't leave it alone until it's fixedYou sweat the small stuff - Subject lines, send times, a broken link in email four of sixYou care about everything - The member, the result, the quality of the work. Good enough isn't a phrase you useYou're high agency - You don't wait to be told. You spot the problem, own it and get it liveYou get stuff done - You'd rather ship, learn and improve than polish a plan foreverSuccess in this role looks likeMore members activating, using more of our products and staying engaged. You'll be measured on conversion between journey stages and on CRM's contribution to active users and revenue.Our Interview ProcessStage 1 | People & Culture Call – An initial screening call to learn more about your experience, motivations and what you're looking for in your next role.Stage 2 | Hiring Manager Interview – A 45-minute interview with the Head of Marketing to explore experience in more detail, and give you the opportunity to learn more about the team and what we're building.Stage 3 | Practical Exercise – A final-stage practical exercise designed to give you the opportunity to demonstrate how you would approach some of the key areas of the role. You'll receive a briefing and any relevant context in advance so you have time to prepare.Benefits🇬🇧 Remote working within the UKWork remotely from anywhere in the UK, giving you flexibility to work where you perform at your best.🖥️ Home office budgetReceive a £200 annual budget to help you set up and improve your home working space.🌴 Annual leave25 days’ annual leave, increasing with tenure, plus the option to purchase up to 5 additional days each year.🎂 Birthday offTake your birthday off, because everyone deserves time to celebrate properly.🤝 Collaborative team bonusFor non-commission roles, you’ll be part of our collaborative team bonus scheme, recognising shared success across the business.💰 Pension schemeAccess to our pension scheme.✨ Perkbox salary sacrifice schemesAccess salary sacrifice schemes through Perkbox, including car leasing, gym memberships and tech purchases.🩺 Medical cashback schemeHelping with everyday healthcare costs.👶 Enhanced parental leaveSupport during important life moments.🎉 Team connectionRegular opportunities to connect as a team, including our annual Summer Conference.Originally posted on Himalayas